Investors should buy Apple shares as a proprietary survey of iPhone users shows strong upgrade demand over the next two quarters, according to Bank of America Merrill Lynch, which reiterated its buy rating.
"Survey indicates iPhone 7/7+ likely to exceed iPhone 6 in F1H17 in the US," Bank of America analyst Wamsi Mohan wrote in a note to clients Wednesday.
"Our US survey results (1000+ respondents across various demographics) show that regular upgrade appetite remains strong, many phones are becoming eligible for upgrade in the F1H17, and that attach rates for other products/services remain healthy," he wrote.
Resource: http://www.cnbc.com/2016/09/28/buy-apple-on-strong-iphone-upgrades-analyst.html
"Survey indicates iPhone 7/7+ likely to exceed iPhone 6 in F1H17 in the US," Bank of America analyst Wamsi Mohan wrote in a note to clients Wednesday.
"Our US survey results (1000+ respondents across various demographics) show that regular upgrade appetite remains strong, many phones are becoming eligible for upgrade in the F1H17, and that attach rates for other products/services remain healthy," he wrote.
Resource: http://www.cnbc.com/2016/09/28/buy-apple-on-strong-iphone-upgrades-analyst.html

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